Tampa event photography is essential to market your growing Bay Area business. Research shows people like to see candid photos of the work environment and people in it on business Instagram accounts. Using corporate event photography can help you appear more human, more interesting and help you grow your business.
How can you use Tampa event photography on Instagram?
There are three primary ways you can use event photography on Instagram. These are:
- To promote a similar event: If you have a monthly meeting, recurring event, or are planning an event similar to one you’ve already hosted, you can use photography from the corresponding event as a way to appeal to the millennial audience you are hoping to reach on Instagram. In this way, event photography on Instagram can boost your event attendance.
- To establish your brand: If throwing great parties is a part of your brand image, you can utilize hashtags like #FlashbackFriday to post party photos that will create hype within your target market and attract new followers.
- To create intrigue: Posting “day of” photos during an event is a great way to create intrigue and promote interaction and engagement within your existing audience.
Instagram event photography tips
Below are some tips to implement next time you have a corporate event that needs photography for your Instagram feed:
- Consider composition. Remember, when posting to Instagram you are limited to a 1:1 square. Consider composition within a cropped space when shooting photos at an event. Whether using a smartphone or something more substantial, it’s important to look for interesting angles and imagine your photo composition within a small frame.
- Photograph everyone. Letting some guests go un-captured by your shutter is a rookie mistake. Make sure you shoot every attendee at least once. Having plenty of posed and candid shots of attendees makes for better Instagram posts that have variety, and when guests see that you took the time to take their picture, they’ll feel more connected to your brand.
- Tag photos. Since you’ve taken photos of all of your guests, tag them on Instagram when you post the photo. This draws more attention to your post as it increases engagement with the content.
- Highlight award winners. If you are posting photographs from an awards ceremony on Instagram be sure to get plenty of pictures of winners on stage, and then highlight their accomplishments in a post with a tag.
- Share the fun. To create a sense of FOMO for every Instagram follower who didn’t attend your special event, share photos of people having a good time and fun things happening.
- Create an event hashtag. Create a hashtag where Instagrammers can find photos from your event. Share it at the event so you get plenty of shots from different angles and perspectives throughout the evening.
When it comes to taking corporate event photos, there’s a lot to consider. It’s nice how everyone in this day and age has a smartphone that can take beautiful pictures. That way you never miss out on a single moment of social media marketing, and your top promoters create and share content on your behalf. It’s almost so simple that it makes you feel guilty. However, there’s more to branding your business and creating an engaged Instagram presence than simply just having a lot of blurry camera phone pictures uploaded to your hashtag.
To create a truly memorable photo journey, you need a professional photographer who understands branding to take photos at your corporate events. Why should you hire a brand photographer for corporate event photos? Because a brand photographer is well prepared to shoot on-scene, understands lighting and composition and is in a better position to see each photo through the lens of your brand then any other photographer, professional or smartphone user. Contact me today for event photography that meets brand standards.