No matter what your views are, 2020 was a rough year. From the Australian brush fires and Prince William and Meghan Markle quitting royalty to the Weinstein verdict, Trump’s impeachment, and the pandemic in full swing, it seems like...
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Love them or hate them, everyone has an opinion on hashtags! But regardless of what you think about them, hashtags are here to stay. In these strange days, small business owners, myself included (!), are rethinking their business models...
I’m all about Instagram. Why? Well, first, it’s got 800 million active users, that’s nothing to scoff at. Secondly, Instagram allows you to make money directly from the platform. Third, is that you can use your photos to customize...
Recently, I was sitting on Instagram, checking out feeds, and low and behold, I came across Bex Carlos, the host of Tu Tia Bruja podcast getting a reading from a tarot reader. How cool is it that in the...
Instagram is a tool for business and pleasure, or business, BRANDING and pleasure, if you ask me. I’m someone who is always learning and there’s much that can be learned about Instagram branding by looking at successful accounts. That...
Product marketing is a whole art, one that can’t be accomplished without a strong emphasis on branding. That’s why it’s important all of your photos match your brand and messaging, including your product photography! Good product photography make all...
In today’s competitive ecosystem of small businesses, it’s not enough to be a competitive option. You must also become a publisher of content if you want to earn the highest performing SEO spots. Let’s face it. Google decides which...
Florida shoppers are a rare breed. We are a mix of young starter families in St. Petersburg, older retirees in Sarasota, or immigrant business owners in Fort Lauderdale, all with our unique needs. The sheer diversity in demographic info...
Hello. It’s me again, your favorite fabulous photo blogger, here to talk to you about captions. What’s in a caption? Well, everything, really. Captions are an important tool for driving business engagement with your content. If you want to...
Everyone knows there are certain days and times to post photos to Instagram to get the most engagement. Wait. Scratch that. The truth is that only some people realize and prioritize their scheduled posts to ensure they are posting...