Love them or hate them, everyone has an opinion on hashtags! But regardless of what you think about them, hashtags are here to stay. In these strange days, small business owners, myself included (!), are rethinking their business models...
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I’m all about Instagram. Why? Well, first, it’s got 800 million active users, that’s nothing to scoff at. Secondly, Instagram allows you to make money directly from the platform. Third, is that you can use your photos to customize...
Recently, I was sitting on Instagram, checking out feeds, and low and behold, I came across Bex Carlos, the host of Tu Tia Bruja podcast getting a reading from a tarot reader. How cool is it that in the...
So, you want to know how to use Instagram to get sales? One way to do it is to focus on lead generation. Lead generation is the intake of both qualified and unqualified leads into the sales funnel. A...
Instagram is more than just a place for your cutest selfies and pictures of that smoothie bowl you ate last week. It’s for business owners! Instagram is a platform that, when used properly, can generate new customers and traffic...
Instagram is a tool for business and pleasure, or business, BRANDING and pleasure, if you ask me. I’m someone who is always learning and there’s much that can be learned about Instagram branding by looking at successful accounts. That...
Since Erika is consultant selling her own life coaching services, it’s important that her brand shows off her energetic personality. Erika has a bright disposition, and that’s reflected even in the color of the photos, including her choice in...
Product marketing is a whole art, one that can’t be accomplished without a strong emphasis on branding. That’s why it’s important all of your photos match your brand and messaging, including your product photography! Good product photography make all...
In today’s competitive ecosystem of small businesses, it’s not enough to be a competitive option. You must also become a publisher of content if you want to earn the highest performing SEO spots. Let’s face it. Google decides which...
Florida shoppers are a rare breed. We are a mix of young starter families in St. Petersburg, older retirees in Sarasota, or immigrant business owners in Fort Lauderdale, all with our unique needs. The sheer diversity in demographic info...