Attention Tampa Bay business owners! Instagram is all the rage, but if you aren’t using it to tap into potential customers, you’re missing out big time! It’s a lot of fun to do but a little more complicated and strategic then just taking cool photos and posting them. (But don’t worry! Cool photos are part of it, too!)
Take it from me, a photography pro, if you want to elevate your Insta-game and get convert Tampa Instagram followers into enduring customer relationships, here are some things to consider:
Why market on Instagram?
Maybe you use Instagram as a user, and aren’t sure about the merits of marketing on the platform at all. If you’re wondering why you should market on Instagram, think about this. Instagram has 1 billion users and allows you to get in front of your target market for free. That’s right, it’s 100% free to use Instagram as a business, and you can post directly to your business Facebook account.
Moreover, you can also take advantage of free opportunities to advertise. While Instagram has paid advertising features that mirror Facebook’s, there are lots of opportunities to grow your customer base from Instagram without spending a penny. And that makes it a valuable tool for small business owners like you and me.
How to Convert Tampa Instagram Followers into Happy Clients
Follow these tips to learn how to convert your Tampa followers into clients who tell everyone how great you are, just using Instagram, alone:
Be exclusive!
Creating exclusive content is one way to drive customers to fill an online shopping cart. Some examples of exclusive content include using Instagram live, running contests or promotions just for your Instagram users and creating special products and services that are customized for Instagram power followers. You can also do things like create your own funny or informational memes, and if people like them they will save them and share them. Just make sure to put your Instagram handle on there.
Open up dialogue
Ultimately, the trick to creating customers is usually the same no matter where you are. You need to establish rapport and trust. That’s harder to do on Instagram because you have one medium–photos. But despite being a little tricky, it can be done!
To open up a dialogue requires you to understand your customers and their interests. You may have something burning you’d like to talk about.
Take interest in your followers
Instagrammers who take interest in their followers generate more sales, why? Because of trust. When you look at the Instragram photos of people who follow your account and engage with them authentically. You show a genuine interest in your followers that could lead to more interaction and sales.
Have a plan
Perhaps the most important thing is to go into your Instagram social posting with is a plan. You wouldn’t start throwing time and resources into other marketing efforts without first knowing a little about what you are doing on another website or ad platform, so why wing it with Instagram?
I think it’s because it is a free-membership community that offers free opportunities to advertise that people think they can go in unprepared and users are going to come out of the woodwork to see their products and services. Unfortunately, it doesn’t work that way. Nope! So, instead, you need to become an Instagram expert.
Let me, Kristina Maness, help you through that journey.
As a photographer, I spend half my life on Instagram, growing my following and getting more clients, and I’m preparing a virtual workshop that will help me bring those tools to you! If you want to be unforgettable on Instagram and get lots of opportunities to convert Tampa Instagram followers into customers, collaborate and get ahead, you won’t want to miss what I have coming. Stay tuned to my Instagram, @kristinamaness, for an important announcement about my virtual services–coming soon!
Or book a consultation with me today, and we’ll talk about all of your professional photography needs.