Did you know that 55 percent of American workers are considering leaving their current employer? Many are referring to this workforce exodus as “the Great Resignation” and it’s largely driven by mid-career professionals. If you’re looking to switch up...
Recently Facebook made headlines when they announced a rebranding to Meta. For many business owners, the whims of tech companies can be difficult to navigate. Luckily, I dove in so you don’t have to! What does this rebranding mean...
Is artificial intelligence the new social media? In short, yes. We’re living in the future. Remember the days when robot cars and Tuesday space travels were science fiction? It makes our everyday lives easier so of course, it begs...
So you finished your personal branding photoshoot and you’re feeling as good as you look in these photos! Now what? Keep reading for some tips on how to maximize your visibility with your new pics. 1. Update your LinkedIn...
These days it’s important for businesses to accept their role as publishers. In the era of news where almost anything can be considered news, we have a responsibility to put our voices into the ether of online in a...
Instagram’s popularity has made it a powerful tool for increasing your brand. In fact, 81 percent of survey respondents used the platform to research a product or service before making a purchase. Want to make sure your business comes...
Does social media’s impact even matter? Of course! But it may not be obvious the ways in which it does. Most go-getters’ days start the same: an early wake up followed by a quick phone scroll. It updates us...
Gone are the days when your brand could get away with some cheap stock photos and a row of executive headshots on its website. And quite personally, I can’t say I’m sad about it. The brand photography revolution has...
For one day in October, Facebook and Instagram went dark, and that left many businesses, including my own, scrambling for answers to the question: What now? The social media giant’s recent outage, which affected all three of its platforms–Facebook,...
There’s a good reason brands use social media to reach consumers. For one, it’s very accessible. In fact, according to Statista, there are more than 3.5 billion social media users. That’s just under half the world’s population. Long story...