For one day in October, Facebook and Instagram went dark, and that left many businesses, including my own, scrambling for answers to the question: What now? The social media giant’s recent outage, which affected all three of its platforms–Facebook,...
There’s a good reason brands use social media to reach consumers. For one, it’s very accessible. In fact, according to Statista, there are more than 3.5 billion social media users. That’s just under half the world’s population. Long story...
Yelp isn’t where you want to find your photographers, but it could be a good site to find take out during the pandemic. That’s because Yelp ranks Tampa’s take out information and also marks which restaurants are good for...
If Tampa Bay is known for doing something right, it’s sports. But the best thing about Tampa Bay sports is the local fans. Because even when we are not winning (I’m looking at you, Tom Brady), sporting events are...
I’ve said it before and I’ll say it again: Business owners are stewards of the communities they live in. It’s important for us, as business owners, to act on planned giving endeavors. What do I mean by planned giving?...
Your brand is the most important intangible aspect of your business. It’s everything from aesthetic to values that makes your company who you are. When you have a strong brand voice you connect with shoppers that have similar values....
Social media connects people in a lot of surprising ways! For instance, in politics, it was recently used as an avenue to win over Florida voters with campaign ads on YouTube and conversations dominating on Twitter. The impact of...
From drunken pirates to Tom Brady joining the Buccaneers here are the best moments of 2020 for people in Tampa Bay: Remembering Tampa’s best moments in 2020 If you’ve been following my blog, you know what I think about...
Is there another industry that changes faster than digital marketing? Maybe photography! But that’s still an aspect of digital marketing. Photography and digital marketing grow at the speed of social technology. When it comes down to it, it’s all...
You’re a top notch executive growing your business in the Florida “swing state” political climate, and you want to make a difference. Of course you do! You are successful, compassionate, and passionate about things you care about. That’s why...