Video is a hot bed for getting in front of your audience. And it’s not limited to professional photographers anymore! That’s because apps like TikTok and Instagram Reels make it easy to be your own video marketer in small...
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Some people say, “The future is now,” and while that old adage may ring true in context, to that I say, the future is… well, the future! We may not be able to know what’s going to happen but...
You already know personal branding photography is important to sharing your brand message with the world, but did you know it has other benefits beyond just sending off your brand into the marketplace? Hiring a personal branding photographer helps...
Personal branding photography is an important part of solidifying your overall brand image. Your brand image is the tone, aesthetic, language and media you use to convey your unique business message to the world. Long gone are the days...
Love them or hate them, everyone has an opinion on hashtags! But regardless of what you think about them, hashtags are here to stay. In these strange days, small business owners, myself included (!), are rethinking their business models...
Hello. It’s me again, your favorite fabulous photo blogger, here to talk to you about captions. What’s in a caption? Well, everything, really. Captions are an important tool for driving business engagement with your content. If you want to...
What is brand marketing? Brand marketing is the concept that, as an entrepreneur, you should create marketing campaigns that match your brand presence and meet brand standards. Your brand is the personality of your business. It should reflect your...
There are 12 million women-owned businesses in the United States, which accounts for 40% of all businesses. In an even more uplifting statistic, there are 114% more women entrepreneurs in America today than there were a couple of decades...