Instagram is more than just a place for your cutest selfies and pictures of that smoothie bowl you ate last week. It’s for business owners! Instagram is a platform that, when used properly, can generate new customers and traffic...
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Instagram is a tool for business and pleasure, or business, BRANDING and pleasure, if you ask me. I’m someone who is always learning and there’s much that can be learned about Instagram branding by looking at successful accounts. That...
Since Erika is consultant selling her own life coaching services, it’s important that her brand shows off her energetic personality. Erika has a bright disposition, and that’s reflected even in the color of the photos, including her choice in...
Product marketing is a whole art, one that can’t be accomplished without a strong emphasis on branding. That’s why it’s important all of your photos match your brand and messaging, including your product photography! Good product photography make all...
In today’s competitive ecosystem of small businesses, it’s not enough to be a competitive option. You must also become a publisher of content if you want to earn the highest performing SEO spots. Let’s face it. Google decides which...
Florida shoppers are a rare breed. We are a mix of young starter families in St. Petersburg, older retirees in Sarasota, or immigrant business owners in Fort Lauderdale, all with our unique needs. The sheer diversity in demographic info...
Hello. It’s me again, your favorite fabulous photo blogger, here to talk to you about captions. What’s in a caption? Well, everything, really. Captions are an important tool for driving business engagement with your content. If you want to...
Everyone knows there are certain days and times to post photos to Instagram to get the most engagement. Wait. Scratch that. The truth is that only some people realize and prioritize their scheduled posts to ensure they are posting...
Your brand story is an important part of marketing your company. In fact, it may be the most important part. Here’s why I’m always talking about branding and how images can tell your brand story better than words: Why...
Branding is an important concept for business owners to embrace. It refers to the tone and personality of your business and includes elements like aesthetics and content. Everything from your website, to your business card, to how you speak...