Instagram’s popularity has made it a powerful tool for increasing your brand. In fact, 81 percent of survey respondents used the platform to research a product or service before making a purchase. Want to make sure your business comes...
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MySpace, founded in 2003 and considered to be the foundation upon which social media was built, would have turned 18 this past August had it not gone offline in 2019. While social media is relatively new in human history,...
Does social media’s impact even matter? Of course! But it may not be obvious the ways in which it does. Most go-getters’ days start the same: an early wake up followed by a quick phone scroll. It updates us...
In an industry wracked by a global pandemic and which has always thrived on its own merits, the suggestion of a gratis service sounds peculiar. Businesses don’t seem interested in personal branding, photoshoots, or the perfect headshot in exchange...
There’s a big emphasis on personal branding photography in today’s business marketplace and for good reason. Personal branding photography helps executives, young and old, establish a market presence, network with others and show their best self to potential employers...
Fall brings some of my favorite things: sweatshirt season, switching from iced coffee to hot, and the chance to geek out over the Buccaneers 2021 Media Guide. It may seem unlikely that I would look to the NFL for...
Gone are the days when your brand could get away with some cheap stock photos and a row of executive headshots on its website. And quite personally, I can’t say I’m sad about it. The brand photography revolution has...
For one day in October, Facebook and Instagram went dark, and that left many businesses, including my own, scrambling for answers to the question: What now? The social media giant’s recent outage, which affected all three of its platforms–Facebook,...
There’s a good reason brands use social media to reach consumers. For one, it’s very accessible. In fact, according to Statista, there are more than 3.5 billion social media users. That’s just under half the world’s population. Long story...
Most recruiters and prospective clients work by sitting in rooms, frantically typing, and searching keywords. They quickly click on and scan hundreds of different LinkedIn profiles and professional sites in the hours that pass them by. Having a fun,...