Instagram branding is important for business professionals who want to get ahead of the game. A great headshot and cool logo are important, but it’s not enough to stop there. You need to ensure your photography is customized and tailored to support your brand in your Instagram presence. In this article, we’ll talk about how to brand on Instagram.
Why is Instagram branding important?
Instagram is an impressive platform, indeed. It has over 700 million users with over 1 billion posts per day. If you’re a small business owner, the reach and insights you get from working the Instagram and Facebook circuit are unmatchable. But if you’re brand is conveyed on your Instagram, you’re missing out on an opportunity to create a timeless and memorable brand.
How to Brand on Instagram
Here’s how you can brand on Instagram:
Demonstrate brand values
You should strive that your Instagram represents brand values. If your brand is geared toward new mothers, your imagery should reflect the values your brand shares with this group. This might include showing pictures of a mom babywearing or feeding. Your Instagram presence should feel supportive of your audience based on your adjacent value systems.
Show off your personality
In addition to expressing values, it is important your Instagram reflects your personality. Personality is one thing that stands to differentiate you from other brands that sell the same products and services. If you’re someone who light’s up the room when you walk in, you want your brand to show that freshness and originality with photos that show you in your element, your favorite things and that create an emotional connection with the audience.
Tell the story of your brand
Every brand has an important story and your Instagram should use images to tell yours. Some Instagrams do a great job of this by creating a mosaic with their photos that reveal a larger image of a product or person when they are all put together in the right order. Others use stylistic elements like perspective, filters and other creative additions to tell the brand’s unique story.
Create relevant content
Finally, you should be using Instagram to become a publisher of excellent content. To do this you can share helpful tips, memes and infographics that help put relevant, highly contextual information in front of your target market. This requires understanding what kind of content is relevant to your audience and has the added challenge of strategizing how to fit your relevant message into one image. Small business owners who successfully create relevant content on Instagram find it helps drive success.
So, that’s the long and short of Instagram branding, do you think you are up for the challenge? If you’re looking to craft a unique Instagram brand, get a photo package that could assist with your Instagram brand. Book your session today!