Everyone is online these days, and that may be the first place shoppers will look for your business.
According to an article by Entrepreneur, “content rich in visual elements, particularly images, gets more likes and shares in the online world.” That means having professional photography that offers an aesthetic consistent with your brand can ensure your company gets the exposure it deserves.
Here are key benefits of professional photography that could increase your brand presence and solidify your company as a leader in your market:
1. SEO optimization
Search engine optimization is all the rage, and when it comes to optimizing your images there are a few things you should keep in mind. First is quality. High-quality photos are more likely to rank in a Google image search. Next is relevance. If your images tell a good story they are more likely to be picked up by searches for popular keywords. Finally, professional photographers are considerate about file types and file names, offering you the best images to load onto your website.
2. Versatility
While “content is king” is cliche, it’s still true for digital marketers. The more high-quality content you can produce the better it is for SEO optimization, your brand and for driving traffic to your site from places like social media. A high-quality photo session offers a versatile spread of pictures that tell your brand story and can be used in a number of ways, from on your website to on social media, or digital advertisements.
3. Personalization
Some companies use stock photography, but increasingly, brand-conscious companies are moving away from that approach. That’s because stock photos are often identifiable as such, either because they are used too often by competitors, or because they are–I’ll just go out and say it–a little bit campy. The last thing you want when a customer visits your website is for them to think your images are tired, or don’t represent your brand in a positive way.
A professional photographer will research your company and interview you to learn what is most important to your brand story. Through personalized images they will offer visual storytelling that is personalized and original in a way that your customers will remember.
4. Cost effectiveness
Effective marketing can be costly. When it comes to the full spectrum of marketing efforts a company can choose, photography is actually a more cost effective choice. Having photos to choose from for your marketing efforts creates a buzz about your brand when shared on social media, on your website and in other places where your customers are likely to find your brand. This means more traffic to your site at a lower cost than many other digital marketing initiatives.
5. Professionalism
Finally, investing in professional photography gives your marketing efforts a more professional look and feel. It’s important to establish trust with your customer base, and one way to do that is to provide content that establishes you as an authority. A lot of people think content just means blog writing. While blogging is a part of content marketing, so is photography. When you use a corporate photographer for your digital marketing efforts, you look professional and your clients will take notice.
In conclusion, you’re losing sales by not investing in your photography. I’m a Tampa Bay Branding Photographer and I’m here to help. Click here to go to my contact page to set up a consultation.