Brand photography and branded content are two terms that you’ve probably heard before. But, do you know what they really mean and how much of an impact they can have on your business or brand? If not, no worries – that’s what I’m here for. In this post, I’m going to answer some of the most common questions I get about brand photography and give you insider knowledge on how you can find the perfect brand photographer for you.
What does brand photography mean?
Brand photography is essentially the use of photography to capture your brand in custom imagery. These images personify your brand through several visuals including props, colors, tone and more. For example, if your brand colors are blue and purple, your brand images would include these colors in various ways to capture these colors and represent this aspect of your brand.
Brand photography can essentially focus on anything you feel best expresses your brand. So, if your in-house team is a large part of your brand, you’d probably want some photos of these people doing what they do best. You may want brand photography of your products styled in ways that are unique to your brand. If you do most of your work for your company from home, you could get some brand images of your home office or workspace as well as you working in this space.
There is no rule as to what brand photography can be used for, but the primary goal of all brand photography is to capture a brand in a unique way that sets you apart from the competition.
Why is brand photography important for your business or brand?
Brand photography is important because it can significantly set you apart from other people or companies in your niche. Think about it this way: Would you be more apt to buy from someone who has a great Instagram feed with organized and gorgeous professional photos that show what they do and who they are, or would you buy from the person who has a picture of a dog, then a selfie, then some random product photos? Probably the first person, right? That’s the power of brand photography in a nutshell.
Brand photography also takes your business to the next level by giving it a boost in professionalism through high-quality images. It’s almost like a mini-makeover for your brand. And, once you invest in brand photos, you now have images you can use in various places to show just how amazing your company or brand is.
Where can I use my brand photos?
The short answer is: Anywhere! Use them on all your social media feeds, on your website or blog, graphics for ads, your business card – the sky is the limit. Here’s a list of just a few of the many places you can incorporate brand photography into your business:
- In your emails and newsletters
- On your website
- As the artwork for a podcast
- In any content you publish such as courses and how-to PDFs
- In your Instagram and Facebook stories
- As your Instagram photos
- As your profile pictures
As you can see, the list is endless!
How do I find the best brand photographer for my personal brand?
If you don’t already know which photographer you want to work with, you can do some research and see whose style you are most attracted to. Instagram is a great place for this, as is good ol’ Google. You also want to find someone who makes you feel comfortable and who you have a good time with – your emotions and mood can all show up in photos, so choose a photographer you genuinely like!