You’re only as hot as the platform you advertise on. That’s why even if you aren’t a spring chicken, it’s important to understand the value of TikTok in marketing for your photography business and learn if it’s right for you.
Why use TikTok for business?
TikTok offers you a new audience of TikTok users that you can surprise, please and captivate with your brand. Creating a TikTok account now still gets you into the platform while it’s fairly young, and as a result, much less saturated of a market than Facebook, IG and other platforms. Paid advertising on TikTok is also less expenses than more popular competing platforms. And just because TikTok is young and less saturated doesn’t mean it isn’t a valuable audience, the platform is host to 800 million users each month with almost 200 million in the United States.
Who uses TikTok?
Generation Z comprises of the largest chunk of viewership on TikTok. Users are 41% ages 16-24. Users spend almost one hour a day on average on TikTok which is notable since the videos are all a minute or less. An overwhelming majority of TikTok users consume content from the app every day. If you want to reach young adults, TikTok is the best place to be.
How to use TikTok for small business
TikTok for small business is essential if you want to reach a large crowd of young shoppers through digital media. Here’s how to use TikTok for small business.
Learn the platform
TikTok is straightforward and relatively easy to use. It’s user-friendly interface is only part of its charm. The biggest rule of TikTok is to make short, engaging videos. But TikTok doesn’t make you use their tool suite to make videos. It allows you to import video from your phone, just like Instagram allows you to upload photos. This means you can use any video editing apps that you find easiest, and since the launch of TikTok more and more user-friendly apps have popped up to help you make short, snappy videos. With many tools at your disposal, the learning curve is well worth the journey.
Create authentic, creative short content
Each TikTok video should be 60 seconds or less. So what you need to figure out is how you can drive engagement in 60 seconds. The answer is being creative with aesthetic that draws in the reader, utilize text and sounds. Short, authentic content will help you engage, and TikTok makes it easy with many tools to choose from.
Understand hashtags
Like Instagram, hashtags are important for visibility. If you’re familiar with Twitter and Instagram then you probably understand how hashtags work. You put a hashtag in front of a word and then anyone searching that same tag can see your post. The thing to keep in mind is that different hashtags trend on different platforms and some platforms have platform-specific tags. It’s important to go in with a hashtag strategy.
Explore paid advertising
With prices that aren’t going to get better as the platform grows, now is the time to jump into paid advertising if you can. Affordable rates make TikTok advertising an attractive option.
Orlando photography for your TikTok!
At Kristina Maness Photography, I provide services in the greater Central Florida area. Even though I’m based out of Tampa Bay, I can travel to the surrounding areas to ensure your brand is well taken care of. If you’re looking for the best photography on this side of the Gulf, contact me, today.