Some people say, “The future is now,” and while that old adage may ring true in context, to that I say, the future is… well, the future! We may not be able to know what’s going to happen but we can make assessments based on trends. And that’s exactly what this article intends to do. We’re talking, of course, about branding photography (Big surprise there)! What does the future hold for your brand when it comes to aesthetics, social media and photography? Keep reading to find out.
What is the current state of branding?
A December 2019 report by Bynder reveals these key findings about branding in the world today:
“For the second year in a row, identifying the right tech to serve as an extension of a brand continues to be a top challenge for many of today’s companies. Customer experience is believed to be the most effective way to differentiate a brand from competitors and engage with consumers. Marketers are more reliant on social media than ever before, but many are wary that frequent algorithm changes are a major threat to online brand engagement. Companies are ramping up investment in branded visual content to help cut through the digital noise.”
The big picture is this, you have to become a digital enterprise to be successful at branding in today’s marketplace. Not only that, but you have to understand the best places online to display your brand and how to engage with your employees. Companies doing all of these things are staying ahead of competitors.
Why is branding photography such an important part of your brand?
Branding photography is important because it allows you to tell the visual story of your brand. As the adage goes, “A picture is worth a thousand words.” That’s never been more true than in a digital age where you may have to compete with platforms that are almost completely visual like Instagram, Pinterest, TikTok and YouTube. Creating a digital story in pictures is an art, that’s why you need to hire a professional branding photographer to shoot high quality brand photos for your website, Instagram, Pinterest or TikTok videos.
A 2020 peek into the future of branding photography
There are many trends that could help your brand excel in 2020, here are a few:
- Unedited photos: While big visual cues are important, it’s good to splice your professional photography up with some unedited photos that keep it real. This is particularly true of product photography that you post on social media. Give your audience a mix of professional branding photography and “I woke up like this!”
- Create a video montage: You can increase engagement with your photos by putting them into a video montage. This will help you as you navigate platforms like Instagram, TikTok, YouTube and even Pinterest.
- Be vivid: Vivid photos with intense colors are an asset in 2020. Anything that makes you stand out in a sea of people is advisable, and that can certainly be accomplished by a professional branding photographer.
- Go minimal: Minimalism is also still popular. Having a theme like minimalism across all your branding photos offers clean, soft photography that allows the subject to be the focal point without distraction from busy colors and backgrounds.
You need more than a headshot photographer, Tampa!
If you’re a business, a strong brand is an asset. And if you have invested in your brand it’s important to understand how it must evolve in order to stay relevant. With this information, you can stay ahead of the competition as we leave 2020 and pursue brighter futures. To book your future branding session, click here.