Look, if you want to learn the secrets of the Instagram formula, you’ve got to learn to shoot high quality and engaging video with your smartphone. Why? Because Instagram is designed with mobile needs in mind to be a truly mobile platform. In this article, I’ll talk to you about video on Instagram and how to influence audiences globally.
Why Post Video on Instagram?
Quite simply, Instagram video is an increasingly popular way to connect with Instagram users. Instagram is a haven for Millennials and evidence suggests that Millennials and Generation Z, by in large, enjoy video content.
When trying to reach the current and next generation of shoppers, it’s important to use video as a part of that strategy. Instagram allows videos to be viewed and offers insights on video posts that can help you improve your posting strategy.
When you post videos on Instagram you learn about what engages your target market and can use that information to optimize future campaigns.
How to Shoot a Quality Instagram Video
I’m going to do a course on how to have a loved one shoot quality video, and it’s going to rock your world. So stay tuned! But in the meantime, here are some tips for using an iPhone to shoot quality video for Instagram:
- Utilize orientation. On Instagram, you can orient your videos landscape or vertical, but pick one and stick to it to avoid giving your viewers a reason to use dramamine.
- Avoid wobbly-wrist video. In addition to sticking to a single camera orientation that meets your needs, you should always aim to shoot steady video. If for some reason you are not able to, recruit some help. It’s important to avoid wobbly shots.
- Use tap to focus. Tap to focus on your subject and strive to maintain focus throughout the shot.
Kill the sound. No matter where you are there’s likely to be some ambient noise around you. But with many of us home during COVID no need to subject your viewers to the barking dog and your partner yelling, “I’m trying to sleep!”
No matter what your shooting environment is like, Instagram users are ready to read an engaging caption, so unless you are acting as a correspondent in the video, you can offer beautiful image with no sound and a good caption for more engagement.
Tips for Posting Video to Instagram
If you’re going to be an Instagram stunner you need to use video. Don’t take my word for it, serial entrepreneur Torrey Tayenaka of Forbes says, “Facebook and Instagram have become the go-to platforms for video marketing.”
It’s true. You MUST be on Instagram video to compete in a digital world. Follow my Instagram series of courses and blogs to learn more about how to put your best shoot forward on Instagram. Join my mailing list to stay up to date on the latest tips for posting video to Instagram. Fill out the form here!